Artificial intelligence is a buzzword of our time – therefore we give a brief overview of the topic.
- Dry definition of Artificial Intelligence
- Constantly surrounded by AI
- AI – great expectations, fascination and stoked fears
- The hotel industry and AI – the way to the future
Dry definition of Artificial Intelligence
Wikipedia explains the topic of artificial intelligence (AI) quite dryly as follows:
Artificial intelligence, … is a branch of computer science that deals with the automation of intelligent behaviour and machine learning.
However, Wikipedia also states that the term is difficult to define. Especially because “intelligence” is already not easy to describe precisely.
Nevertheless, people use the term – in everyday lives, in research, in industry – actually everywhere.
The most widespread idea is that AI is an attempt to emulate the decisions and actions of humans. For example, a computer is built or programmed in such a way that it can deal with situations and problems relatively independently.
Constantly surrounded by AI
What perhaps most people are not aware of is that we are constantly surrounded by artificial intelligence applications:
– Mobile phones with facial recognition
– Voice assistants
– smart homes
– Recommendations in streaming services
– Control mechanisms in social media
– Voice translations
– Autonomous/assisted driving
AI – great expectations, fascination and stoked fears
The large field surrounding artificial intelligence is all about machine learning, deep learning, algorithms and neural networks. These buzzwords are all connected and on the one hand they arouse great expectations and on the other hand they are associated with great fears.
In essence, it is about simulating human learning and intelligence. The applications are supposed to record, process and deal with information.
On the positive side,people hope that AI will predict the failure of systems and machines, find signs of cancer and other diseases more quickly or show how traffic and goods flows behave. AI can maximise raw material cycles and optimise the maintenance of health.
And in their own sphere, everyone probably hopes for relief in their personal environment – keyword smart home or the car that finds the parking space.
But peope also associate fears with AI: Automation could take away jobs or control us more at work.
The hotel industry and AI – the way to the future
Artificial intelligence has already found its way into the hotel industry. Identically to all other industries, this concerns the “behind the scenes” area on the one hand. Software applications use AI. For example, to detect fraud in credit card payments.
On the other hand, there are very prominent examples such as the hotel robots Sepp at Motel One or Mario at the “Ghent Marriot Hotel”.
It is by no means about replacing personal contact with the guest – no, AI should help to free up resources in daily hotel operations so that we do not wast them on recurring processes. Then our staff will have more time to take care of the guests again.